Cosculluela is a reggaeton vocalist who made his smash hit solo album debut in 2009 with El Principe. Born José Cosculluela in Humacao, Puerto Rico, he began his recording career in association with producer Buddha. He made his commercial recording debut in 2005 with "Te Va a Ir Mal," a song on the various-artists compilation Buddha's Family, Vol. 2: Desde la Prision, and "Vamos a Darle," a song on the Don Omar compilation Los Bandoleros. In subsequent years he increased his profile significantly, most notably appearing as a featured guest on the hit remix of "Somos de Calle" from Daddy Yankee's Talento de Barrio (2008) and "Entre el Bien y el Mal" from Hector el Father's El Juicio Final (2008).