Why We Joined Bon Appétit

Oct 13, 2020
598 105 Views

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

Comments
  • Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

    Bon AppétitBon Appétit10 days ago
    • You just reinforce the fact that ur run by non people of colour (Canadian I know). You would have made more of a statement by standing by the people who left BA. This just shows that all 3 of you care more about money rather than making a statement surrounding this cause. You are all jokes stop pretending to be more than you are

      Kevin WilliamsKevin Williams6 hours ago
    • The bonappetit machine

      aloofaloof12 hours ago
    • lol

      NoraNoraDay ago
    • Gross. We like Sohlae, Rick, Christina, and Priya, gaby and hunzi too dude. And we do care what goes on behind the scenes. Not everyone likes white washed content like u

      shahnaz vatankhahshahnaz vatankhahDay ago
    • I WANT THAT OLD THING BACK!!..

      Brian ArringtonBrian ArringtonDay ago
  • Wow I hope they got paid as much as everyone else.

    S VS V30 seconds ago
  • "We didn't pay our former employees fairly, so we hired for diversity reasons and most likely paid them more than the people who helped build our brand" Literally the message this gives. Unsubscribed.

    Noa EntertainmentNoa Entertainment45 minutes ago
  • 😲😯😮😦😧😟😕😐😑👎✌️

    Kay GeniesseKay Geniesse2 hours ago
  • Dear BIPOC employees, The dislikes aren't for you they're for BA and CN.

    RitakiRitaki2 hours ago
    • No they're for the blacks. Deal with it.

      Chode BlowsonnChode Blowsonn2 hours ago
  • I came for the food.

    sam Ysam Y3 hours ago
  • We want you to own up to your mistakes. Acknowledge that what you did was wrong. For you to try and sweep your behavior under the rug only reinforces the fact that you either did it knowingly, or just didn’t care until it affected your $$$. Please make a video looking us in the eyes.

    Allen JolleyAllen Jolley3 hours ago
    • What is your ethnicity, please?

      Chode BlowsonnChode Blowsonn2 hours ago
  • All you had to do was PAY your employees! Its not that complicated

    Rama HibaRama Hiba4 hours ago
  • they really said "round up anybody that isn't white chuck them in the video!!!!!"

    JJJJ4 hours ago
  • You didn't need a new and more diverse team. YOU NEEDED TO LISTEN TO AND PAY FAIRLY THE POC ON YOUR TEAM PREVIOUSLY. This reads as highly disingenuous and honestly I'm not even sure that I will continue to watch BA content even though it was previously one of my favorite channels.

    beautyisntperfectbeautyisntperfect6 hours ago
  • This has same energy as Jeffree Star's apology.... "so anyways Breonna Taylor". yeah no thanks you corporate slugs

    azixazix6 hours ago
  • just pay your employee... -_-

    MykasanMykasan7 hours ago
  • They probably recorded this at gunpoint

    Nerdy_Jr.2737Nerdy_Jr.27377 hours ago
  • Call me an optimist, call me an idiot, but this may be a step in the right direction. On one hand, after four months of no activity and doing the bare minimum of addressing the issue of racism and unequal pay at BA, this instead of a formal apology and address comes off as “Look at us! We have black friends!” It addresses the lack of representation yes, but not some of the many other ways BA is guilty of that. It still hasn’t addressed the whole sickness. But on the other hand, maybe this’ll serve as a good reset button to the company. We’ll see in time 🤷🏽‍♂️

    Immanuel ArriagaImmanuel Arriaga9 hours ago
  • hope you asshats actually look at the comments and realize people wont just forgive and forget your past issues (which you refuse to resolve) just because you hired new BIPOC

    Jeremy bingwaJeremy bingwa9 hours ago
  • Bring all Black People and People of colour just go get attention! This is like look we have Black People too !

    Alex PaulAlex Paul9 hours ago
    • They've always had black people. Always. And if they brought in a white person to run it you'd lose your mind. So what, exactly, would you have them do?

      michael donnanmichael donnan6 hours ago
  • Bon appetit you're still going to the pits

    Native CivilianNative Civilian10 hours ago
  • Lmao yikes............

    andrewrocks10andrewrocks1012 hours ago
  • Horrible

    aloofaloof12 hours ago
  • Jesus... U don't have to earn OUR respect... Your Companie has to acknowledge the fact it's (was) f-ing with that very "diversity" they try to picture in this video... It's a shame to see how "different" people are seen in this "very divers" State of America

    Max BiancoMax Bianco14 hours ago
    • @michael donnan are u sure you understand what's written up there?

      Max BiancoMax BiancoHour ago
    • You're just upset because brown people are in charge now.

      michael donnanmichael donnan6 hours ago
  • 🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡

    misamisa14 hours ago
  • This is the worst way to handle this, all of the good employees are gone, bon appetite isn’t iconic anymore it’s trash, everybody un subscribe

    Aisha ProductionsssAisha Productionsss14 hours ago
  • It’s not the same, not watching bon appetit anymore fake af

    Josh .WJosh .W15 hours ago
  • Don't hate on the new guys They are trying their best

    GasparGaspar16 hours ago
  • I regret giving out this view, but I needed to read these comments. This is incredibly disingenuous and just cringy overall. Completely wack.....

    Jose ReyesJose Reyes16 hours ago
  • Look at us we are so diverse

    Sivusek147Sivusek14717 hours ago
  • y’all are better than this. every poc here. y’all deserve better.

    ga acctga acct17 hours ago
  • These poor people probably weren't even cared about by the white people on top and were hired for damage control of the company this is disturbing

    Aki - LuckyAki - Lucky17 hours ago
  • This is embarrassing and disturbing

    Aki - LuckyAki - Lucky17 hours ago
  • Look... it's a step in the right direction, but this wasn't the point. You missed the point by a long shot. The problem was the BA cooks who happened to be any other colour but beige weren't being paid properly. That's what needed addressing. I am all for cultural diversity and I love that there are more POC coming into the team but come on... This all has very "we have black friends" vibes about it and it's not really cool.

    RenlishRenlish19 hours ago
  • So sorry to the new people, y’all are being duped lmfao

    Dominique PorchiDominique Porchi20 hours ago
  • How pathetically predictable.

    Zai-ra_2k20Zai-ra_2k2021 hour ago
    • @michael donnan address the issues they had with paying relatively previously unknown POC

      Zai-ra_2k20Zai-ra_2k206 hours ago
    • You're right, it is predictable. They had to put somebody in charge but it couldn't have been a white person for PR reasons... what should they have done?

      michael donnanmichael donnan6 hours ago
  • BA is clownin 😳 it’s too late guys

    JuNGLeJuNGLe23 hours ago
  • And in the most obvious PR move ever... A leadership team of diversity hires was made in attempts to pull BA out of it's racially charged tailspin.

    F9F923 hours ago
  • Hilariously out of touch. Unsubbed

    LawlessDarknessLawlessDarkness23 hours ago
  • Hey man at least they are doing something

    createausernametruecreateausernametrueDay ago
  • Top 10 worst anime comebacks

    random channelrandom channelDay ago
  • How much do you wanna bet that these new BIPOC are probably underpaid?

    Andrew RosadoAndrew RosadoDay ago
    • Then why would they take the job?

      michael donnanmichael donnan6 hours ago
  • Unsubscribed. What a load

    Rachel SRachel SDay ago
    • good, I don't want to see your posts on here anymore. You're very negative.

      michael donnanmichael donnan6 hours ago
  • What a wildly obvious ploy!

    Ben CusackBen CusackDay ago
    • They should have surprised everyone and put white people in charge. That would have gone over great, right?

      michael donnanmichael donnan6 hours ago
  • Oh look, we replaced good people with annoying people.

    Michelle EnglishMichelle EnglishDay ago
  • Is it possible to retract a view?

    jesus saves anusjesus saves anusDay ago
    • No. Best you can do is go away and don't come back.

      michael donnanmichael donnan6 hours ago
  • “I want to ask uncomfortable questions” you mean like “why am I not getting paid?”

    Hayley03Hayley03Day ago
  • All you clowns had to do was make a video acknowledging what you did wrong, apologizing, and presenting a plan to solve the issue. Also, why do the new members look so uncomfortable? Do they have a gun pointed at them by Conde Nast corporate goons? Did Adam do the Get Out surgery into one of them?

    18221381822138Day ago
    • "...make a video acknowledging what you did wrong, apologizing, and presenting a plan to solve the issue..."? That would be corporate malpractice that would open them up to lawsuits and public ridicule. No one would ever run another ad on their channel. It would be the dumbest thing they could do.

      michael donnanmichael donnan6 hours ago
  • Also it doesn't matter if Chris is the next video, he was part of the original team so why is it so important that he actually had a video lined up for the release

    hockeygirl1435hockeygirl1435Day ago
  • Ok so they had an executive editorial and a editor in chief and yall are butthurt about everything that happened. At least they are trying to make things better. It doesn't matter what all of you think at least they are putting someone who is available to talk about their struggles in the forefront.

    hockeygirl1435hockeygirl1435Day ago
  • just give the minorities the whole channel! hahahaha i cant believe you guys decided to go with the decision the white men on the top decided absolutely tone deaf

    foni646foni646Day ago
  • BA proves they belong in USworlds by giving a standard youtuber apology. Doesn't address anything, isn't really an apology, and with no indication they will change after this

    Gelo AguilarGelo AguilarDay ago
  • They can bring in whatever token hires they want as most the people who left weren't worth the screen time, Claire's was the only one of value that's gone. I'll just stick to Chris, Andy and Brad in the mean time. Hopefully they got a nice juicy payday out of it for sticking around through it all.

    illn0rilln0rDay ago
  • Without Claire, I don't care. I'm done with BA. I joined because I liked Claire doing Gourmet Makes.

    Jared WagnerJared WagnerDay ago
  • Why did I join Bon Appetit? I don't understand equity pay yet

    LucasLucasDay ago
  • This is outrageous, you failed so many people, you are terrible Bon Apetit. Deep down you could’ve handled this way better but you decided to replace the people who asked for respect and pay and pushed out this apology . You failed and you’re a terrible company. I cannot fathom how you handled this.

    Marisol LopezMarisol LopezDay ago
  • I mean at least we got Marcus now

    Man of RiceMan of RiceDay ago
  • Here the thing about all the criticism below, you can call out someone for making mistakes, but if you don't allow them to find a path towards redemption, if every path they attempt gets met with equal criticism, them you stop being an "agent for good". To condemn without offering the chance for reconciliation is morally wrong.

    James NuernbergJames NuernbergDay ago
  • wait, so claire isn’t here???? she was the best

    Diego VegaDiego VegaDay ago
  • Ah yes, the classic "we made a mistake and we're gonna address it by not really addressing it"... nice one BA

    Tim the EnchanterTim the EnchanterDay ago
  • yikes

    Almat SailaukhanAlmat SailaukhanDay ago
  • Using colored people as a cover-up. It is 2020, and you thought us people with brains would not figure that out? Yikes...

    Thysen B.Thysen B.Day ago
  • so did sohla, priya, christina, and other poc editors get paid?? no ones answering the question. theyre accting like we'd forget

    maev _maev _Day ago
  • no because wtf is this.. you guys really couldve done better.

    maev _maev _Day ago
  • Oh good , token brown people makes it all better...

    Megan MitchellMegan MitchellDay ago
    • Tokens are never in charge. These new people are running the channel.

      michael donnanmichael donnan6 hours ago
  • As much as I'm up against the whole notion of this video, Dawn has some beautiful bone structure.

    AreumAreumDay ago
  • Is everyone getting paid is the REAL question here.. Y’all could have used the “why we joined” as an anecdote while they cooked.. Instead, this seems like a “we got new minorities” showcase.. Definitely lost a viewer because of everything, but this is officially the last view.. It is better to address the elephant in the room than to push it aside for another elephant to fit.. BOO Appétit is more like it..

    Juan MazonJuan MazonDay ago
    • Good, go away and don't come back. Nobody needs your negative attitude, cooking videos are supposed to be fun.

      michael donnanmichael donnan6 hours ago
  • So now everybody in black or brown face??.

    Brian ArringtonBrian ArringtonDay ago
  • Oh honey, no, this is not taking accountability.

    Lake StephensonLake StephensonDay ago
  • WHERE THE WHITE PEOPLE. AT??.

    Brian ArringtonBrian ArringtonDay ago
  • *lmao* the like to dislike ratio

    Sienna AustinSienna AustinDay ago
  • "americans having a big conversation right now in terms of... identity and culture" YIKES "race" is the word youre looking for.... obviously identity and culture also play huge roles, but the omission of that word was deafening.

    clorofemullyclorofemullyDay ago
    • Yes, shame on them for not using the exact words you want to hear. What were they thinking?

      michael donnanmichael donnan6 hours ago
  • Are we going to talk about what happened? or are we just going to pretend like nothing happened? Your staff had a protest. some of them are gone, because of the way you treated them...

    queen beequeen beeDay ago
  • "Look we found new brown people!"

    Tyler CohenTyler CohenDay ago
  • This is so painfully scripted. Shame on you guys. Just leave this platform and allow smaller channels to truly take the place of these mega-corporations.

    Huey LongHuey LongDay ago
  • Seeing a lot of white comment on here, voicing their opinions for POC. Any poc on here have anything to say about this statement BA has made?

    Drew BeasleyDrew BeasleyDay ago
    • I think they like to be called "BIPOC". I think it means "bisexual people of color".

      michael donnanmichael donnan6 hours ago
  • Omg

    NarindraNarindraDay ago
  • If you want diversity, then this isn't enough... where are the various asian people? Aborigines, etc. If you want quality, then this isn't enough... I've heard nothing original, it's just generic progressive stuff bedroom feminist could come up with it.

    The flying dutchmanThe flying dutchmanDay ago
  • What about hiring some Asians? This damage control is wrong on all levels....unsubscribed

    TheFuronghuaTheFuronghuaDay ago
  • so we just aren’t going to talk about the issues with Condé Nast and you’re going to hire all POC? the vibe is “but i have black friends”

    Hannah MillerHannah MillerDay ago
  • I wonder when white people will be allowed to have jobs again.

    tomr200199tomr200199Day ago
  • Bon Appétit could have just stayed away instead of doing this

    Dustin DouglasDustin DouglasDay ago
  • This is a joke right?

    Adelia BelleAdelia BelleDay ago
  • Oh so you hired colored ppl now and put them as your intro to your new venture after all that backlash? Stupid

    Rose Ann PalacayRose Ann PalacayDay ago
  • Finally, I have found a place where I can get and a decent enchilada recipe AND a lecture on cultural appropriation.

    Logan WilcoxLogan WilcoxDay ago
  • Lol BA? More like BS. The most knockoff thing I’ve ever seen 😂

    Mono HassanMono HassanDay ago
  • This isn’t a good look BA 😬😬😬 (IE forced diversity to fix their image)

    Charlie IrizarryCharlie IrizarryDay ago
  • ✨ WOW TOKEN DIVERSITY ✨

    r wr wDay ago
  • This ain't it

    Bradlee297Bradlee2972 days ago
  • I love Samuelsson, but this ain't it. Completely forgot that I was still subscribed. I'm sorry, but I'm out.

    Night AngelNight Angel2 days ago
  • BA is highlighting black food creators but is missing the mark on addressing any issues they have faced. Seeing POC leadership is wonderful but it isn't telling the viewer what is changing because of it. People are going to complain no matter what but the biggest issue is: What are your steps to actually remedy the issues of BA and Conde Nast?

    Matthew LuckMatthew Luck2 days ago
  • Slow down a little bit Sonia, i had to put you in .75 speed

    Emmanuel HpEmmanuel Hp2 days ago
  • Actually address the problem directly. Talk about the employees you robbed. Bring them on, let them say their piece, and address the actual problems. Just having some vague discussion about race doesn't address anything, or reflect any lessons learned by everyone in charge. I'm so disappointed. I held out to see where this would go, but I'm just unfollowing.

    Justin CaruthersJustin Caruthers2 days ago
  • Money!!

    Cooking The WebCooking The Web2 days ago
  • I'm just here to read the comments 😂🍿 (hands down this is worse than any other youtuber "apology" video)

    Abby ReevesAbby Reeves2 days ago
  • yeah you joined because of the color of your skin, i mean no doubt they are capable but come on

    Seyar EsmatiSeyar Esmati2 days ago
  • I feel like that this living proof of that Black girl who wrote “Anything is possible if you sound white on the phone.” for her yearbook quote 😂.

    S JS J2 days ago
  • This is a step in the right direction

    Jorge MéndezJorge Méndez2 days ago
  • Disappointed. This gives off diversity hire vibes.

    Ali BentzAli Bentz2 days ago
  • *Everyone dislikes this*

    CreativeYousernameCreativeYousername2 days ago
  • So gross, where's Brad!!!!

    anthony kinkleanthony kinkle2 days ago
  • I couldn’t care less about these new people.

    DrakeTainDrakeTain2 days ago
  • when we said BA test kitchen was like The Office, we didn't mean season 8

    flungoutofspaceflungoutofspace2 days ago
  • So cringe. Raise your hand if you're so busy watching Sohla with Babish that it wasn't until now that you realized there are new BA videos...

    Sarah HagedornSarah Hagedorn2 days ago
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